Improve eCommerce Bookstore for ISPE
ISPE approached me to perform a UX audit and provide actionable recommendations for their eCommerce bookstore's staging site. Their primary challenge was navigating a misalignment between internal stakeholders, who were still defining goals and content needs, and the third-party development team, who required specific requirements to work within template constraints. This lack of clarity created inefficiencies and stalled progress. Beyond the audit, I stepped into a facilitation role, bridging the gap between the teams, guiding on UX best practices, and providing visual design solutions to help ISPE achieve a cohesive vision.
Results
Improved Brand Consistency
The new UI style guide provided a cohesive and professional look across the eCommerce platform, strengthening user trust.
Enhanced User Engagement
Streamlined shopping cart flow and improved CTAs helped create a more intuitive and engaging user experience.
Seamless Multi-Device Experience
Mobile and tablet optimizations ensured a consistent and user-friendly experience across all devices.
Simplified Content Management
Provided visual solutions for managing complex content like tables of contents and author details, making it easier for the team to maintain and update.
Cross-Team Alignment
Facilitated communication between ISPE stakeholders and the development team, ensuring clearer expectations and faster progress.
Improved User Experience
Chapter previews and e-reader enhancements made the platform more accessible and user-friendly, improving satisfaction and usability.
Overview
01 Stakeholder Interviews
Gathered insights from ISPE stakeholders to understand their evolving goals, content needs, and vision for the bookstore.
Identified communication gaps with the development team.
02 Heuristic Evaluation
Evaluated the staging site against UX best practices, focusing on usability, accessibility, and alignment with user expectations.
03 Technical Collaboration
Worked closely with the third-party development team to understand the constraints of the templated system.
Assessed how those constraints impacted the user experience and identified areas for improvement.
04 Content Analysis
Reviewed ISPE’s content strategy to identify missing elements and inconsistencies that could hinder user engagement.
05 Visual Design
Proposed visual design solutions to bridge gaps between the technical limitations and ISPE’s content goals, ensuring a cohesive and user-friendly experience.
Recommendations Provided
To address ISPE’s challenges and improve the user experience, I provided the following actionable recommendations:
UI & Branding Alignment
Developed a UI style guide to ensure consistent branding across the eCommerce platform.
Provided visual solutions for displaying complex content, such as the table of contents and author details.
eCommerce Flow Improvements
Evaluated the shopping cart experience and provided recommendations based on Baymard Institute best practices.
Enhanced calls-to-action (CTAs) for stronger user engagement throughout the purchasing process.
Mobile and Multi-Device Optimizations
Offered UX guidance for mobile, tablet, and desktop views to create a seamless, responsive experience.
Usability Enhancements
Suggested solutions for chapter previews and e-reader functionality to improve accessibility and usability.
Provided recommendations for optimizing the user journey to streamline navigation and discovery.